7 Reasons to Go Green

1. Realize Operational efficiency
There are many low risk and fast pay-back activities that may be implemented immediately. Many businesses find that a process that wastes natural resources is also generally inefficient so there is usually additional economic benefits to be achieved.

Many of your competitors are already making progress and using the savings to reduce product prices or reinvest to add features, enhance services or improve the shopping experience. 

2. Stabilize Markets

By 2040, energy demand will increase three times as more people in emerging nations become wealthier and increase their energy use.

The outcomes if we stay on current course are poor for business.

  • Market instability and volatility with increasing energy costs
  • Global political instability with greater chance of unrest

3. Build Your Brands
Sustainability is a disciplined approach to brand evolution that includes developing innovative products, services and channels. To support, new sales methods, pricing models and financing options can accelerate adoption. 

Nature's patterns may provide innovative designs that have yet to be eclipsed by human design.

4. Leverage Government

Government often offers incentives to defray capital investments that reduce energy use or pollution.

More intervention is likely and experience now can help a business comply with new regulations. To avoid more bureaucratic measures, business can show that self-regulation and market forces work.

Companies who satisfy the highest global standards can often achieve economies-of-scale and participate in markets where competitors are locked out.

5. Engage Stakeholders
If you are an industry or category leader, you are likely to become a
 target. As green spreads through your industry segment, you are in jeopardy of becoming a laggard. If you have an accident and delayed deploying industry standards, the accident can be seen as negligence. Employees including executives may become believers and if unheard, could become a retention issue. Host communities may also demand more action.

6. Influence Cultural Norms
Business and government directly control 70+% of resource utilization and related pollution.

Business has great influence on the remaining personal use.

Business is in a unique position to innovate, drive efficiencies and market changes.

7. Ensure Healthy Environment  

Business relies on a healthy environment to operate - air, water, and soil. If increasing demand is satisfied with dirty methods, then  a three times increase in pollution is projected. These include air pollution, water pollution and depletion, soil contamination and climate instability.  The business benefits of ensuring a healthy environment are to avoid market disruptions, escalating insurance costs, legal action, greater government regulation and stakeholder dissatisfaction.

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